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SEO (search engine optimisation) refers to the practice of optimising web pages so that they appear higher in organic search results. It is important to develop a good SEO strategy in order to improve the quantity and quality of your website's traffic.

Search Engine Optimisation

Interested in kicking off an SEO campaign for your website, but not sure where to start? We have you covered with these go-to resources…

Simply put, good SEO increases your online visibility. As a result, the more people who see your website, the more traffic it will generate, and the more likely you are to sell your product or service.

Just ten spots are available on Page 1 of Google’s search results. Think about it: how often do you venture off the first page of a Google search to the second, third, or twentieth page of the search results? There’s a good chance that you won’t need to because the first few search results on Page 1 answer your question.

The power of SEO for your company is that it gives you the ability to answer customers’ questions. Aside from increasing visibility and traffic, SEO gives you an authoritative voice in your field. Brand trust leads to brand loyalty, and ultimately, brand loyalty leads to increased sales.