Ecommerce website design

WooCommerce stores with Stripe, PayNow and GrabPay built in. You own the store, and no platform takes a cut of your sales.

Ecommerce that's built for selling

Most of a store’s work happens after launch: orders, stock, refunds and promotions. We build it so your team can run all of that without us.

We build stores on WooCommerce. It runs inside WordPress, so your products, content and customer data sit in one place you own, with no platform fee on your sales. If Shopify suits your store better, we build on that too and we’ll tell you up front.

We build new stores, move stores across from Shopify or Magento, and add shops to existing WordPress sites.

September orders spreadsheet with product enquiry webpage overlay

Why we build on WooCommerce

No fee on your sales, and the customer list is yours.

WooCommerce suits stores that have outgrown the basics

  • Shopify feels limiting

    You want custom checkout flows, pricing logic, or integrations that Shopify can't handle.

  • You sell complex products

    Subscriptions, memberships, variable pricing, or B2B catalogues that need real flexibility.

  • You want to own your store

    No platform taking a cut of every sale, and your customer data stays yours.

  • Your store needs to integrate

    CRM, ERP, inventory and shipping. If the system has an API, we can connect it.

  • You sell in bursts

    Launches, sales or ticket drops where everyone buys at once. Groundswell sells a season of cinema tickets in a few weeks.

Some of the stores and organisations we build for

The Perse School
Temasek Life Science Laboratory
Schneps Media
Philanthropy Asia
Novartis CSU
Ninja Van
ICC Academy
GQ Singapore
Expat Living
EDMI Limited
Swiss-Asia Group
Fullerton Fund Management
Raffles Medical Group
The Perse School
Temasek Life Science Laboratory
Schneps Media
Philanthropy Asia
Novartis CSU
Ninja Van
ICC Academy
GQ Singapore
Expat Living
EDMI Limited
Swiss-Asia Group
Fullerton Fund Management
Raffles Medical Group
The Perse School
Temasek Life Science Laboratory
Schneps Media
Philanthropy Asia
Novartis CSU
Ninja Van
ICC Academy
GQ Singapore
Expat Living
EDMI Limited
Swiss-Asia Group
Fullerton Fund Management
Raffles Medical Group
99.co
Crime + Investigation
A&E
Warner Music
W Singapore
Singapore Institute of Management
Mumford & Sons
Marina Bay Sands
Jones Lang LaSalle
Infocomm Development Authority of Singapore (IDA)
Jack Daniels
Foxtel
99.co
Crime + Investigation
A&E
Warner Music
W Singapore
Singapore Institute of Management
Mumford & Sons
Marina Bay Sands
Jones Lang LaSalle
Infocomm Development Authority of Singapore (IDA)
Jack Daniels
Foxtel
99.co
Crime + Investigation
A&E
Warner Music
W Singapore
Singapore Institute of Management
Mumford & Sons
Marina Bay Sands
Jones Lang LaSalle
Infocomm Development Authority of Singapore (IDA)
Jack Daniels
Foxtel

Our ecommerce development process

Stores have more moving parts. Payments, stock and shipping are each agreed before we build.

  1. 01

    Discovery

    Business model, product types, integrations, and revenue goals mapped out.

  2. 02

    Store planning

    Product structure, checkout flow, and payment setup defined before design.

  3. 03

    Design

    Store design focused on reducing cart abandonment and raising average order value. Two rounds of revisions on the homepage and two on product and checkout templates.

  4. 04

    Development

    WooCommerce configuration, payment gateways, shipping rules, and custom features.

  5. 05

    Testing

    Test transactions, edge cases, mobile checkout, and performance under load.

  6. 06

    Launch and optimisation

    Go live with monitoring, then optimise from real customer behaviour. Care plans from $147 a month.

Six kinds of store we build

  • Product retail stores

    Stock, shipping rates, tax and order fulfilment. Gossip Gowns lists over 4,000 products in Google Shopping.

  • Digital product stores

    Downloads, software and online courses, delivered securely after payment.

  • Subscription and membership stores

    Recurring billing, member-only content, tiered access and automatic renewals. Perk Coffee grew to more than 10,000 active subscribers on this setup.

  • B2B and wholesale stores

    Custom pricing tiers, bulk discounts, quote requests, minimum order values, and account-based purchasing.

  • Bookings and tickets

    Time slots, ticket tiers and QR codes at the door, like Groundswell's open-air cinemas.

  • Hybrid business models

    Products, subscriptions and bookings in one store, with one checkout.

Ecommerce results that matter

  • 700,000+ Orders

    Through Perk Coffee's WooCommerce store, client-published, Sep 2026

  • 10,000+ Active subscribers

    Perk Coffee, client-reported

  • 4,000+ Products in Google Shopping

    Gossip Gowns, up from about 1,000, Jul to Aug 2026

  • Have a project in mind?

Custom functionality when you need it

Off-the-shelf WooCommerce handles most requirements. When it doesn't, we build what's needed.

  • Custom checkout flows

    Simplified checkout, multi-step processes, or additional fields to capture exactly the information you need.

  • System integrations

    Connect your store to accounting software, inventory systems, shipping providers, CRM, and marketing tools so data flows automatically.

  • Custom reporting and analytics

    Reports your team will use, like sales by product range or subscriber churn.

  • Multi-currency and multi-language

    Sell to international customers with localised pricing, currency conversion, and translated product content.

  • Performance optimisation

    Fast-loading stores with optimised product images, efficient database queries, and proper caching. Speed directly affects conversion rates.

  • Customer experience customisation

    Automated emails, loyalty programmes and rules specific to how you sell.

Understanding ecommerce on WordPress

WooCommerce vs Shopify

WooCommerce gives you full control with no platform fee on sales. Shopify is quicker to start and suits stores that want everything managed for them. We build on both, and we’ll tell you which fits.

What makes a store convert

Fast product pages on mobile, a short checkout and the payment methods people expect. Gossip Gowns had its best month on record in August 2026 after the rebuild.

Scaling your online store

Gossip Gowns went from about 1,000 to 4,000 products showing in Google Shopping in a month (Merchant Centre, Jul to Aug 2026). With the right hosting and build, catalogue size isn’t the limit.

The stack behind stores that sell

WooCommerce runs the store. We connect the payment, shipping and marketing tools your customers already use.

Platform

  • WooCommerce (no transaction fees, full ownership)
  • WordPress (one place for products and content)
  • Advanced Custom Fields Pro (product details beyond the standard fields)

Payments

  • Stripe (cards, Apple Pay and Google Pay)
  • PayPal (buyer trust and express checkout)
  • DBS PayNow and GrabPay (local Singapore payment methods)

Shipping and fulfilment

  • WooCommerce Shipping (live rates and labels)
  • ShipStation (multi-carrier order management)
  • Ninja Van (Singapore and Southeast Asia delivery)
  • Aramex (Singapore and Australia delivery)

Marketing and retention

  • Klaviyo (abandoned cart and post-purchase flows)
  • Mailchimp (newsletters for smaller lists)
  • Google Shopping (product listings in search)

Analytics and conversion

  • Google Analytics 4 (ecommerce tracking from view to purchase)
  • Hotjar and Microsoft Clarity (heatmaps and session recordings that show where shoppers hesitate)
  • WooCommerce Reports (sales, stock and customers)

Questions about WooCommerce ecommerce sites

The answers to your questions. Get in touch if you can't find what you're looking for.

Most stores launch in 8 to 12 weeks. Large catalogues, complex integrations and store migrations are quoted individually.

Have a project in mind?
Let's chat!

Get in Touch