Gossip Gowns
Gossip Gowns had a three-floor Brisbane showroom, a cult TikTok following and a website that barely sold a dress. We rebuilt the store and made the catalogue legible to Google Shopping, and August 2026 was its best month on record.
Website Growth
Your site is live. Now make it earn. Technical SEO, speed, tracking, Google Ads and integrations, from the team that builds and looks after WordPress sites.
Get more from the site you already have
Most websites don’t underperform because of the design. They underperform because nobody watches what happens after launch: pages slow down, tracking breaks, product data goes stale, and the site never gets connected to the tools the business runs on.
We fix that from the inside. We build and look after WordPress sites, so we change the code, the hosting and the tracking ourselves instead of writing a report for someone else to action.
Some growth clients are already on a care plan with us. Others come to us for one job, like a Google Shopping setup or a tracking fix.
Growth that shows up in the numbers
Numbers from client sites, with the dates they were measured.
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4x
More products earning Google Shopping traffic
Gossip Gowns, July to August 2026
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2x
Search impressions after relaunch
Explore Performance, April to August 2026
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49%
Of sessions from organic search
Gossip Gowns, August 2026
- Have a project in mind?
Website growth services
Take one on its own, or combine them on a monthly retainer.
Technical SEO
Crawl errors, redirects, schema, indexing and site structure, fixed in the code rather than listed in a report. When a failed migration left Expat Living's index in a mess, we cleaned it up, and the site still publishes on that foundation today.
Speed and Core Web Vitals
We find what's slowing the site down (usually plugins, images or hosting) and fix the cause, not the symptom.
Analytics and Tracking
GA4, Google Tag Manager and conversion tracking set up properly and checked end to end, so the numbers you make decisions on are right.
Google Ads and Shopping
Search, Shopping and remarketing campaigns, plus Merchant Centre and product feeds for WooCommerce stores. Set up once, or managed monthly.
Conversion Optimisation
We look at where visitors drop off, then fix the pages, forms and checkout steps that lose them.
Email and CRM Integrations
Forms that land in your CRM, enquiries that reach the right person, sign-ups that go straight to Mailchimp, ActiveCampaign or HubSpot.
Workflow Automation
Zapier, Make and custom webhooks that cut out the retyping. A new order updates stock; a new enquiry creates the CRM record and pings the team.
AI Integrations
Support chatbots, AI-powered site search and content tools, where they add something. We'll tell you when they don't.
Accessibility and Compliance
We audit against WCAG, fix what we find, and keep the site compliant as it changes.
“Ranking exceptionally well with organic traffic, the site is a foundation of the digital marketing platform implemented by 99.co and one that we are absolutely delighted with.”
Growth is technical work, not just marketing
We’re not a marketing agency that also touches websites. We’re the team that builds and runs the site, so when the fix is in the theme, the server or the product data, we make it ourselves.
Gossip Gowns is the clearest example. The best month in the store’s history didn’t come from a clever ad. It came from rewriting product titles, attributes and variations so Google could match real dresses to real searches.
Already on a care plan
Growth work goes on a time block or a retainer and we start straight away, because we already know the site. Time blocks are 10 hours for $1,500, 20 for $2,800, 30 for $3,900 or 40 for $5,000, and the hours don’t expire. Retainers for ongoing SEO, ads and reporting start from $1,000 a month.
New to Chillybin
If we haven’t worked on your site before, we start with a $697 health check: performance, security, SEO, tracking and integrations. It includes 2 hours to fix anything critical, and you get a list of what to do next, in order. One-off setups (GA4, Tag Manager, Merchant Centre) are quoted on scope.
When search can't see your site properly
Often the site works, but Google can’t read it well.
Pages drop out of the index. Redirects loop. Titles describe the business, not what people search for. Rankings slip after a migration and nobody notices.
Most of these problems live in the code and the structure, not the content. We fix them where they are.
Growth results from real clients
What we changed and what moved, with the numbers.
“Since relaunch - with the new website front and centre - we’ve increased revenue and our conversion of prospects to long-term clients has increased hugely.”
How growth work runs
Five steps, and the same numbers at the start and the end, so you can see what moved.
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01
Health check
$697 if we haven't worked on your site before, with 2 hours to fix anything critical. Care plan clients skip this step.
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02
Baseline
We record traffic, rankings, conversions and speed before we change anything.
-
03
Plan
The fixes in order of impact, on a time block or a monthly retainer.
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04
Fix
We make the changes ourselves: code, hosting, tracking, product data and campaigns.
-
05
Measure and report
The same numbers as the baseline. Retainer clients get a monthly report.
The tools behind every growth project
The same tools on every growth project, so every change is measured the same way.
SEO
- Ahrefs (rankings and backlinks)
- Screaming Frog (site crawls)
- SEOPress (titles, meta and schema)
- Google Search Console (indexing and search performance)
Analytics and Tracking
- Google Analytics 4 (traffic and conversions)
- Google Tag Manager (tracking tags)
- Hotjar and Microsoft Clarity (heatmaps and session recordings)
Advertising
- Google Ads (Search, Shopping and remarketing)
- Google Merchant Centre (product feeds)
- Meta pixel (conversion tracking)
Email and CRM
- Mailchimp and ActiveCampaign (email marketing)
- Klaviyo and FluentCRM (ecommerce and WordPress email)
- HubSpot (CRM)
Ecommerce
- WooCommerce and Shopify (stores and product data)
Automation
- Zapier and Make (workflows)
- Webhooks and custom APIs (anything without a connector)
Why growth works better with the team that runs your site
Growth work from the people who already build and look after the site.
Industries we work with
Four sectors, and a growth result from each.
The websites we help grow
Frequently asked questions
The answers to your questions. Get in touch if you can't find what you're looking for.
Maintenance keeps your site secure, updated and working. Growth makes it perform better: faster, more visible in search, better tracked and connected to your tools. Many clients do both.
No. If we haven’t worked on your site before, we start with a $697 health check so we know what we’re working with.
Time blocks start at $1,500 for 10 hours. Retainers start from $1,000 a month. One-off setups are quoted on scope.
Yes. We set up and manage Search, Shopping and remarketing campaigns, including Merchant Centre and product feeds for WooCommerce. Ongoing management runs on a monthly retainer with a monthly report.
That’s fine. GA4, Tag Manager, Merchant Centre or a single integration can be quoted as a one-off.
We don’t run social media accounts. We can advise on content and handle the technical side of publishing it, and we’ll recommend specialists for the rest.
Start with a conversation. If the answer isn’t obvious, the health check shows what’s holding the site back and what to fix first.
Yes, where they add real value: support chatbots, AI-powered site search and content tools. We’ll tell you when they don’t.
No. Anyone who does is guessing. We guarantee the technical work is done properly, and we’ll be honest about what’s realistic for your market.
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