Gossip Gowns
Gossip Gowns had a three-floor Brisbane showroom, a cult TikTok following and a website that barely sold a dress. We rebuilt the store and made the catalogue legible to Google Shopping, and August 2026 was its best month on record.
Local SEO
When someone nearby searches for what you do, Google shows three businesses on a map before any website. We set up your Google Business Profile, post to it every week and show you each month where you rank across your area.
Most Business Profiles were set up once and left
Google ranks local businesses on three things: how well the profile matches the search, how close the business is and how well known it is. You can’t move your office. The other two depend mostly on your Business Profile.
The profiles we’re asked to look at usually have the same gaps. The primary category is too broad. Services, photos and hours are half filled in. The last post was months ago. Reviews sit unanswered.
Some have bigger problems. A service business shows a home address Google says should be hidden. A name with keywords added gets the profile suspended. The website lists a different phone number from the profile, so Google trusts neither.
Google now answers questions about your business with AI, using your profile and your reviews. A thin profile gives it less to work with.
Small changes, every week
01
Get the profile right first
The most specific primary category, then services, products, attributes, hours, photos and a description written around how people search. Service-area businesses get their address hidden and their areas set, as Google's rules ask.
02
Post something new every week
Offers, services, seasonal updates and answers to the questions customers ask. You approve a month's posts in one go, and we publish them on schedule.
03
Check rankings street by street
Rankings change a few blocks from your door. We check your position from a grid of points across your suburb or city, so you see which areas you win.
04
Make the website agree with the profile
The same name, address and phone number on both, location pages for each branch, and local schema (code that tells Google where you are). We build WordPress sites, so we make those changes ourselves.
For businesses people search for nearby
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Clinics and practices
Medical, dental, allied health and wellness.
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Showrooms and shops
Retail with a door people walk through.
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Professional services
Accountants, lawyers, advisers and conveyancers with an office.
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Trades and home services
Businesses that travel to customers across a service area.
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Schools and centres
Tuition, training and childcare.
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More than one location
Each branch with its own profile and its own map.
Trusted by businesses across Singapore and Australia
Monthly plans, no lock-in
Every plan starts with a one-off profile setup for $697. Cancel with a month's notice.
Local
$397 a month
- Two posts a week
- Profile kept up to date
- Review alerts
- Map ranking for 5 keywords
- Monthly report
Most Popular
Local Plus
$697 a month
- Three posts a week
- Everything in Local
- Photo and service updates
- Review reply drafts
- Map ranking for 10 keywords
Local Pro
$997 a month
- Five posts a week
- Everything in Local Plus
- Common questions answered on the profile
- Directory listings built and kept in sync
- Map ranking for 20 keywords
Extra locations are priced per profile.
You keep ownership the whole way through
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01
Access
You add us as a manager on the profile. It stays in your name.
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02
Baseline
Map rankings, calls, direction requests and website clicks recorded before we change anything.
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03
Setup
Category, services, photos and description rebuilt around how people search.
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04
Website
Name, address and phone number on the site checked against the profile and fixed.
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05
Weekly posts
A month of posts approved in one go, then published on schedule.
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06
Monthly report
Rankings, calls, directions and clicks against the baseline.
What your plan pays for
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A complete profile
Every field filled and the category checked against Google's rules.
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Posts written for you
You approve them, we publish them.
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Rankings across your area
A grid of points checked every month.
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Review alerts
New reviews flagged the day they land.
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A website that matches
The same name, address and phone number as the profile.
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A report in plain numbers
Calls, directions, clicks and rankings, month on month.
Don't take our word for it
“Our website is now more secure, faster and more automated than ever saving us so much time and money from having to manually update our previous website.”
Gossip Gowns on Google Maps
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25 of 25
Tracked points across Brisbane ranked first
Gossip Gowns, Google Business Profile (April 2026).
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4.8
Google rating, with new reviews answered
Gossip Gowns, Google Business Profile (2026).
- Have a project in mind?
The profile and the site, looked after by one team
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Fixes on both sides
When the profile and the site disagree, we change whichever is wrong.
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The view from every street
You see rankings across your whole area, from more than your own office.
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Posts about your area
Written around what local customers search for.
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Month to month
No contract. A month's notice ends the plan.
What we do in the first 30 days
Week one: baseline and access
You add us as a manager. We record where you rank from a grid of points across your area, along with last month’s calls, direction requests and website clicks. Every report after that is measured against this.
Weeks two and three: fix the profile
We pick the most specific primary category and add only the extra categories that describe the business. Services, products, hours, attributes and photos get filled in. If the name carries extra words, or a service business shows its address, we fix it before Google does.
Week four: website and first posts
The site’s name, address and phone number are matched to the profile, and local schema goes in. The first month of posts is approved and scheduled. From here the plan runs week by week.
What runs the plan
Profile
- Google Business Profile
- Google Search Console
- Google Analytics 4
Tracking and posting
- LeadSnap map grid rank tracking
- competitor reports and scheduled posting
Website
- SEOPress local schema
- WordPress location pages
Questions about local SEO
The answers to your questions. Get in touch if you can't find what you're looking for.
You do. We’re added as managers and you can remove us any time.
It helps a lot. The profile links to your site, and Google checks the two agree. We can work with any site, though we build in WordPress.
Profile fixes often show within weeks. Ranking across a whole area takes a few months of steady activity.
We flag new reviews, draft replies and give you a simple way to ask every customer. Google doesn’t allow rewards for reviews or asking only happy customers, so we don’t do either.
Yes, usually for keywords added to the business name, a hidden address shown, or details that don’t match the website. We set the profile up inside Google’s guidelines, so those triggers aren’t there to start with.
Yes. Service-area businesses hide their address and list the areas they cover, which is what Google’s rules ask for.
Yes. Each location has its own profile, posts and tracking, priced per profile.
Yes. Plans and reporting are the same in both.
No one can. Google says there’s no way to pay for a better local ranking. Ads appear above the map, and those are a separate service.
No. Monthly plans, cancelled with a month’s notice. You can move up or down a plan from the next month.
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