Will I lose my search rankings during a redesign?

Not if it’s done properly. We handle redirects carefully, preserve your URL structures where it makes sense, and ensure technical SEO is built into the rebuild. Many clients see ranking improvements after redesign because site speed and structure improve.

Can you work with content we already have?

Yes. We migrate and restructure existing content, or work with new content you provide. During discovery, we’ll advise on what content needs updating, what should be consolidated, and what can be retired.

What if we're on Squarespace, Wix, or Webflow?

We handle migrations from these platforms regularly. Moving to WordPress gives you more control and flexibility without the restrictions you’re experiencing now. We manage the whole process so you don’t lose content or rankings.

Do you offer support after launch?

Yes. We offer WordPress maintenance plans that include security updates, performance monitoring, backups, and ongoing support. Most clients stay on these plans because websites need continuous attention.

What happens if we want to change direction later?

That’s the benefit of WordPress. You can hire another developer, make changes in-house, or switch agencies anytime. Your website doesn’t depend on us.

How much does a redesign cost?

Most of our WordPress websites cost $8,000 to $15,000. Larger sites with integrations, member areas or a big migration start from $20,000. See what drives the cost.

How many rounds of revisions do we get?

Two rounds on the homepage design and two on the inner page templates. Most projects don’t need more. If you want extra rounds, we’ll quote them before we start.

What do you need from us?

A draft of your content, feedback on the designs and draft content for key pages, and final approval before launch. You’ll get dates for each at kick-off.

What if we can't give feedback on time?

We agree feedback dates at kick-off. If a stage sits without feedback for 10 business days, we treat it as approved and move on. If a project pauses for longer than a month, a restart fee may apply.

Website Redesign Services | WordPress Rebuilds

When the website stops keeping up with the business

Most redesigns start the same way. The business has moved on and the website still describes the old one. Updates wait for a developer. Pages are slow on mobile. Enquiries arrive by referral, not through the site.

We start by finding out which of those is costing you. We audit what’s there (speed, structure, content, SEO and where enquiries come from), keep what works, including the pages that already rank, and rebuild the rest.

Talk to us about your website

Website mock-up with collaborative feedback comments panel

How we approach website redesigns

We don't just change colours and update the homepage. We rebuild the entire foundation.

Blue analogue meter with pink needle and control dial

This is for businesses that have outgrown their current website

Sound familiar?

Start a conversation

The business has changed
New services, new markets or a new brand, and the site still reflects the old one.
You send prospects a PDF instead
The site no longer matches the calibre of the work.
Your team avoids updating it
Every change needs a developer, or the editor is hard to use.
It's slow on mobile
People leave before the page finishes loading.
Search traffic has dropped
Pages that used to rank don't any more.
You've outgrown the platform
<a href="/services/website-migration/">Wix, Squarespace</a> or an old page builder limits what you can add.

Trusted by growing businesses

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Our redesign process

You've probably paid for a website before and been disappointed. Our process is built so you see and approve each stage before the next one starts.

01
Discovery

We learn how your business operates, who your customers are, what problems the website needs to solve. No assumptions, no guessing.
02
Strategy & Planning

Site structure, user flows, and key features are mapped and approved before any design work begins.
03
Design

Visual design focused on clarity and guiding visitors toward an enquiry. Two rounds of revisions on the homepage and two on the inner pages.
04
Development

Clean WordPress code built for performance, security, and flexibility. Your team can update it themselves.
05
Testing

Rigorous testing across devices, browsers, and user scenarios. Edge cases are caught before launch, not after.
06
Launch & Training

Supported launch, with your team trained to run the site. Care plans from $147 a month if you want us to keep looking after it.

Explore Website Design

Your new website includes

After a redesign with Chillybin, you'll have a website that works as hard as your business does.

Fast, secure WordPress website

Built on modern standards, optimised for performance, and configured for security from the ground up.
Content management system your team can use

Intuitive enough that updates don't require a developer. Your team uses it instead of avoiding it.
Structure that supports your goals

Every page and section designed around what you need the website to do, not what looks good in a portfolio.
Analytics and tracking configured

You can see what visitors do, which pages convert and where they come from.
SEO-friendly architecture

Technical SEO built in from day one. Search engines can crawl it, index it, and rank it properly.
Care plans from $147 a month

Updates, backups, security monitoring and <a href="/services/website-maintenance/">support after launch</a>.

“They tackled our website redesign with creativity and precision, delivering a polished, user-friendly platform that met all our needs.”

Recent redesigns and rebuilds

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Ackcio

Ackcio's wireless mesh sensors watch tunnels, bridges, mines and rail lines around the world, but a small website change took two to three weeks through an outsourced Webflow setup. We rebuilt the site on WordPress and handed the keys back.

Fullerton Fund Management

A Singapore asset manager needed a web partner who could pass penetration tests, not just build pages. Since 2021 we have rebuilt, migrated and hardened Fullerton's WordPress platform, and we still run it today.

View all projects

What redesigns actually deliver

Named clients, dated figures.

8 to 12 weeks Typical project timeline
From kick-off to launch, depending on scope and feedback.
Since 2017 Still in production
Expat Living has run on our rebuild since December 2017.
2x Search impressions after relaunch
Explore Performance, April to August 2026, Google Search Console.
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Why WordPress for your redesign

WordPress powers over 40% of the web. We use it because it gives you control, flexibility, and a platform that grows with your business.

You own everything

Your data, your content, your code. No vendor lock-in, no hidden platform fees, no restrictions on what you can build.
Flexible and scalable

From simple blogs to complex applications with custom functionality, memberships, and integrations.
Supported globally

Thousands of developers, designers, and service providers work with WordPress. You won't struggle to find help.
Long-term investment

WordPress has been here for 20+ years. Your redesign investment won't become obsolete in 3 years.

Understanding website redesigns

Why websites fail after a few years

Websites aren’t set-and-forget projects. Technology changes, user expectations evolve, and businesses grow. A site built four years ago probably uses outdated frameworks, doesn’t perform on modern devices, and has accumulated technical debt.

The difference between redesign and refresh

A refresh changes the visual design while keeping the underlying code. A redesign rebuilds the entire foundation. Most struggling websites need a redesign, not a refresh.

Redesign as a business investment

Compare what a redesign costs with what the current site costs you each year. Count the enquiries that go elsewhere, the hours your team spends working around it and the fees for every small change. That total is usually the budget for the redesign.

View all Design articles

The stack behind every rebuild

A redesign is a chance to fix the foundations, not just the paint. We audit what you have, rebuild on a stack we've refined over 17 years, and move everything across without losing the rankings and content you've already earned.

Audit & Discovery

Ahrefs (rankings, backlinks and content audit)
Google Analytics 4 (what visitors actually do)
Google Search Console (indexing and search performance)
PageSpeed Insights and Core Web Vitals

Build & Content

WordPress (custom theme by default, Beaver Builder when you want to edit layouts yourself)
Advanced Custom Fields Pro (structured, easy-to-edit content)
Tailwind CSS (lean, fast front end)
Gravity Forms (forms and lead workflows)

Migration & SEO Protection

Full URL mapping and 301 redirects
SEOPress (meta, schema and sitemaps)
Content migration and restructuring
Pre- and post-launch ranking checks

Performance & Security

Cloudflare (CDN and security)
Perfmatters and server-level caching (Nginx and Redis)
Optimised WordPress hosting
Image optimisation and modern formats
Ongoing updates on our maintenance plans

Questions about website redesigns

The answers to your questions. Get in touch if you can't find what you're looking for.

Typical projects run 8 to 12 weeks from discovery to launch. Timeline depends on project scope, how ready your content is, and how quickly feedback cycles move. Complex sites with lots of custom functionality take longer.