Revitalising 99.co's Blog Experience with Focused SEO and User-Centric Design


99.co is a prominent property portal in Singapore, offering a comprehensive platform for users to explore various properties for sale and rent, including HDB, condos, and landed houses. The platform provides detailed information, maps, and photos of listings, ensuring users have access to all the necessary details to make informed property decisions. With a focus on providing intelligent property search, 99.co has established itself as a go-to platform for property seekers in Singapore.


99.co Insider

99.co Glossary

99.co Panduan


Our role:

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Our Approach

At Chillybin, we prioritise understanding our client's unique challenges and objectives to deliver tailored digital solutions. Our approach involves immersing ourselves into the client’s brand, ensuring that the digital solutions we create address their immediate needs and provide a robust platform for future developments and integrations.

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The Problem

99.co sought to develop a blog as an addition to their property website back in 2017.

The challenges included:

  • Developing two distinct designs for a Consumer blog and an Agent blog to cater to different target audiences.
  • Ensuring the blog was built with a focus on SEO, adhering to Core Web Vitals, and providing a fast, user-friendly experience.
  • Integrating dynamic widgets for versatile content presentation and lead generation.
  • Organising content effectively through categories and tags, and ensuring seamless navigation between the main property site and the blog.
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The Solution

Initial Development

In the initial phase, 99.co provided us with design files in Sketch, and we built the site using Genesis with a Bootstrap framework. The development included two designs for a Consumer blog and an Agent blog, each tailored to its respective audience.

Revamping for the New Solution

We embarked on a new solution for phase two, with designs provided by the 99.co team in Figma. This time, we built the website in Genesis with the Tailwind framework, ensuring:

  • SEO Optimisation: The site was built with a strong focus on SEO, ensuring it was fast and compliant with Core Web Vitals.
  • Seamless User Experience: We duplicated the 99.co menu and footer across the blog to ensure a seamless user experience when navigating between the main property site and the blog.
  • Dynamic Widget Integration: We integrated dynamic widgets, allowing 99.co editors to place various call-to-action or advertising widgets throughout the website articles as they see fit, such as the "find your home market price" generator.
  • Effective Content Organisation: Content was meticulously organised via categories, and common tags facilitated content linkage. Additionally, a custom message call to action was implemented at the bottom of most articles, allowing for tailored messages based on the content/category in the article.

Explore the digital frontier with Chillybin, where we transformed 99.co's vision into a dynamic, user-centric blog platform, enhancing user experience and SEO efficiency.

Ready for a revolutionary digital solution? Connect with us now!

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