Red Door Group
Red Door Group runs three Singapore restaurants and a rooftop wedding venue, and every one has needed a website at a different moment. We built the first two in 2019 and every one since, on one WordPress network we still look after.
Every website Red Door Group has launched since 2019 (Artemis Grill, Bistecca, Artemis Weddings and Stag's Head) was built by Chillybin and runs on one WordPress network we still care for.
What we were solving
Red Door Group is a Singapore hospitality company. In 2019 it ran two restaurants: Artemis Grill, a Mediterranean restaurant and sky bar on Level 40 of CapitaGreen, and Bistecca Tuscan Steakhouse, in a heritage shophouse on Mohamed Sultan Road. Both needed websites that sold an occasion, not a menu, and took the reservation directly rather than handing diners to a booking portal.
The harder requirement was the one nobody wrote down. A restaurant group changes constantly. Menus turn over with the seasons. A pandemic closes dining rooms. A new restaurant needs a site before it has a logo. Red Door's marketing has been run by one person for most of that time, Nicola Watson, and she needed to make most changes herself, without a ticket.
So the brief, over seven years, has been the same one restated: build the venue site that is needed now, on a platform that can take the next one.
How we tackled it
Two restaurants, one network (2019)
We built Artemis Grill and Bistecca together in 2019 as a WordPress multisite under the group's own domain. Each venue has its own domain, brand and theme, with one login, one hosting account and one care arrangement underneath. Both run on the Genesis framework with a custom child theme and Beaver Builder, so the Red Door team edits menus, events, press and journal posts themselves.
The sites are structured around why people come: reservations, menus, private dining, events, gift vouchers. By December 2019 both venues were selling gift vouchers online through Stripe. In 2020 reservations got a page of its own on each site so the booking link could be shared directly.
Delivery sites when the dining rooms closed (2020)
When Singapore's circuit breaker shut restaurants in April 2020, Red Door needed to sell food online within days. We built WooCommerce ordering sites for both venues on the same network, with Stripe payments, delivery time slots, per-slot capacity caps and add-ons for build-your-own dishes. The team ran both stores through 2020, from Mother's Day packages to QR-code menus for the reopening. Bistecca's was reworked in late 2022 and still runs as takeaway.bistecca.com.sg.
A wedding venue with its own address (2024)
Artemis Grill's rooftop was already hosting weddings, but couples found that out from one page on a restaurant site. Nicola's 2023 brief was a dislike list: nothing corporate, no bright colours, no pink, nothing slow. We designed and built artemisweddings.com.sg as a custom theme on Advanced Custom Fields: floral animation, full-screen venue video, a palette drawn from the Artemis brand. Most of the site is WordPress posts, so the team publishes Real Weddings and guides themselves. It launched in mid-2024.
A steakhouse launch on a known platform (2026)
In September 2025 Nicola asked whether a stock theme would be cheaper for Stag's Head Steakhouse. We said no. Templates look cheap until they are bent to fit a brand, then cost more in hours and maintenance than a build on the framework the group already runs. Brand guidelines arrived on 23 October, staging was up on 13 November, and the site went live for a January 2026 opening at Pan Pacific Singapore. Its first full month on Google Search brought 2,040 clicks, almost all branded.
Keeping four sites honest (2026)
In June 2026 we audited search across all four domains. Each site's robots.txt was declaring the other venues' sitemaps, so Google was being sent to crawl Bistecca's content from Stag's Head. We replaced the SEO plugin and fixed it the same day, then worked through titles, canonicals and schema.
In August the host proposed a dedicated server at more than three times the cost. We pulled the bandwidth report instead. Six video files were 83 per cent of everything served in a month, and visits were at 28 per cent of the plan's allowance. We re-encoded the videos, moved them to object storage on the group's own CDN, and kept the plan where it was.
What we delivered
Red Door Group now runs four venue websites from one login and has never started one from scratch since 2019. Each new venue has gone onto the network it already runs, with its own look and domain. The restaurant sites that went live in 2019 are still the sites taking reservations. The wedding microsite markets the rooftop as a venue in its own right. The steakhouse opened with a site already ranking for its name.
The relationship covers more than builds. We handle the hosting conversations, the search audits, the plugin changes and the odd Friday afternoon menu fix.
What we learned
Hospitality websites are judged in year five, not launch week. Menus, chefs, packages and brands change many times over the life of one site. An editable WordPress theme meant the 2019 sites absorbed a pandemic, a wedding brand and a new restaurant without a rebuild.
A network pays for itself the second time a client opens something. Running Artemis and Bistecca as one multisite in 2019 looked like tidy housekeeping. It is why a delivery store could go up in days in 2020 and a steakhouse could launch on a known platform in 2026.
Impact & outcomes
as Red Door Group's web partner
venue websites and 2 ordering sites on one WordPress network
clicks from Google Search in Stag's Head's first full month online
