Content marketing is the hottest way to find and keep customers and it isn’t going anywhere anytime soon. It’s a great way to build a more personal relationship with clients and when done right, it can help you get more sales. However, there’s no one right way to do content marketing and with so many options, it can be difficult to get it to work for you and your business.
If you aren’t sure what to change about your writing in order to get more sales from your content, give one of these 5 tips a try.
1. Test Different Versions of the Same page
An A/B test can help you create the very best version of your website. The best part is it’s simpler than you think!
Create two different versions of the same webpage. The changes can be very minor. For example, you can change the main headline. Then expose 50 percent of your visitors to one version and the other 50 percent to the other version. Then check out the conversion rates for each page to see which headline works best.
Ideally, you would have multiple A/B tests running at the same time but even one small change can make a huge difference to your bottom line.
2. Think about the Sales Funnel When Creating Content
Different content is created for different reasons. The content on your product pages is going to look and sound a little different than the content on your blog. Although it is a good idea to keep a consistent tone, your message should change and the sales funnel can help you create the right content for the right reasons.
Start with raising awareness, followed by increasing interest, and then try and get the sale. For example, offer free advice on a blog or with a free ebook. Hook them by getting them to sign up for your email list and become their trusted advisor. Then, create targeted content that gets the sale. If you expose first-time visitors to that final portion of the funnel, you won’t get the sales you’re looking for.
3. Stop Telling and Start Showing
Stop telling and start showing. It’s that simple. It means not listing all of the wonderful things that your product or service has to offer but instead listing all the ways your product or service can make your customers’ lives better.
For example, instead of saying, “Our amazing juicer is easy to clean,” instead say, “Spend less time washing dishes with our easy-to-clean juicer.”
4. Make It Easy to Buy from You
So, you’ve finally convinced your visitor. Now, what? Can they buy from you immediately or is it going to take more work than it’s worth?
A few ways to make it easy for customers to buy from you include:
- Ensuring that all content tell users what to do next
- Not giving too many options
- Not forcing visitors to sign up in order to buy
- Making sure that users can purchase with just a few clicks
The question you should always ask is, “Could my grandma figure out how to buy something from my website?”
5. Pay Attention to the Quality of the Content You’re Producing
Your mantra should always be “quality over quantity!” Be willing to create or pay for quality content and you’ll definitely enjoy more sales. If you need help creating the kind of quality content that we’re talking about, take a look at a few more resources or reach out to Chillybin. Our team would be happy to help you create stellar content that sells.