GQ Singapore
Paradigm Media needed a platform sturdy enough to launch GQ in Singapore: daily publishing for a lean editorial team, plus a custom advertising system with category targeting and impression tracking, built to Condé Nast's standards.
Publishing sites
that earn their keep
We design, build and look after WordPress websites for magazines, news networks and brand blogs, from Singapore to New York.
Recent work in media
A GQ launch, a New York news network, an expat lifestyle magazine and a Formula 1 news site.
Schneps Media
Schneps Media publishes New York's biggest stable of community news brands, and growth by acquisition had left its websites uneven. We designed one reader experience across its key properties, and it still fronts Brooklyn Paper and New York Family today.
F1 Chronicle
F1 Chronicle covers the fastest sport on earth, but its website took ten seconds to load. We rebuilt it on a lean custom WordPress theme and the bounce rate fell from 90-95% to 30-35%.
Publishers we've worked with
A publisher's website is the product the sales team sells
Ad slots go in the first wireframe
Leaderboards, takeovers and in-article units are drawn into the grid before design starts, to your ad-ops spec. Editorial and advertising share the page without fighting it. Direct deals and programmatic both have somewhere to go.
The back catalogue keeps its links
A publisher's search traffic sits in years of older articles. When the structure changes, we map every old URL to its new home and redirect it. Empty tag pages and expired listings stay out of Google's index, so your real articles get the attention.
How a project runs
Most sites take 8 to 12 weeks. We plan the launch around your publishing calendar and ad bookings.
Our Process 01
Discovery
We learn the publication, the readers, the ad products and what the site has to do. You get a sitemap and a written scope.
Our Process 02
Planning
Structure, wireframes and features are agreed before design starts.
Our Process 03
Design
Homepage first, then the inner pages. Two rounds of revisions on each.
Our Process 04
Development
Built in WordPress on a staging site you can click through.
Our Process 05
Testing
Every page checked on phones and desktops, with forms and speed tested.
Our Process 06
Launch and support
We go live, check every page again and train your team.
“They were accessible and responsive throughout the process and ended up giving us exactly the website we wanted in terms of both design and functionality.”
Most of our WordPress websites cost $8,000 to $15,000
You get a fixed quote after discovery, before any design starts.
Frequently asked questions
Get in touch if your question isn't here.
Yes. Every old URL is mapped to its new home and redirected before launch. We log any broken links after go-live and redirect those too.
Other industries we build for
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Education
Schools, training providers and research institutes, with admissions, fees and courses online.
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Non-profit
Charities and associations with members, donations and volunteer committees.
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Finance
Fund managers and advisers, with disclaimers, fund data and compliance sign-off built in.
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Industrial
B2B firms with product ranges, spec sheets and long sales cycles.
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Hospitality
Restaurants, events and venues with bookings, menus and dates that change every week.
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Healthcare
Hospitals, specialists and clinics, with doctor profiles and a clear path to an appointment.