You have probably heard about how wonderful a blog can be for your business. Not only can it provide you with opportunities to boost your website’s SEO but it’s also a great way to get more subscribers, and find and keep dedicated and loyal customers. But chances are you’ve started a blog only to discover no one’s reading it, except maybe a few of your employees if you’re lucky.
Quality blogs are a lot of work to maintain so you definitely want to make sure it’s worth your time by getting people to read it. But exactly how do you do that?
Here are 10 of the best ways you can get more subscribers to your blog.
01. Create a Subscription Landing Page
One of the easiest ways to get people to subscribe to your blog is by using a landing page. You’ve definitely seen a landing page before. It’s simply the first page your visitors see when they visit your site. On that page, a separate window pops up and prompts the visitor to take action.
Typically this action is to subscribe to your blog for future updates. They have to make the choice to sign up or not before they can continue to the website.
02. Clearly Display an Email Opt-In Form
Many visitors won’t sign up for blog updates when they first visit your site but they might be willing to sign up after they have explored your website. Make sure your email opt in form is clearly displayed on multiple pages so they can opt-in at any time.
03. Offer an Incentive for Subscribing
Everyone likes free stuff! Offer a free ebook or a coupon for signing up for blog updates. You’d be amazed how simply providing a little incentive can bring in more subscribers and even returning traffic to your blog.
04. Promote Your Blog
Make sure everyone knows that your blog has been updated, even if they aren’t signed up for your email list. Write teasers about your new article on social media and brag about your blog on other areas of your website, like your ‘About Us’ page.
05. Add a Footer to Your Blog Articles
If someone reads an article and likes it, they’ll want to read more, so give them the opportunity to subscribe to your blog at the end of every article.
06. Make Sure Every Article Is Optimised
New readers can only find your content if Google finds it for them. In order for search engines to find your site, you need to make sure each article is optimized.
07. Tell People Why They Should Subscribe to Your Blog
Make sure everyone knows what’s so great about your blog. Share how many others have subscribed and exactly what readers will learn by regularly reading your new articles.
08. Comment on Other Blogs
You can source new readers by commenting thoughtfully on other blogs that provide information that is similar to the information that can be found on your blog.
09. Write Guest Posts on Other Sites
If you have professional connections and relationships with other businesses, ask if you can write a guest post for their blog. Interested readers can then be redirected to your blog.
10. Invite Others to Write Guest Posts on Your Site
It works the other way too. If there’s a website, blog, or company you admire, see if they would be willing to write an article for your site. A post like this will get new people to visit your blog.
While these don’t cover every single way you can get more blog subscribers, these are 10 of the best and most commonly used methods that bloggers use to attract more subscribers to their blogs. Interested in more ways to get people interested in visiting your blog? Feel free to reach out to us to learn more ways you can get more subscribers today.