Lead Generation for Scout Asia
The ScoutAsia website needed to convey three key criteria; authenticity, diversity and simplicity to help raise awareness of their brand and make it a hub for lead generation.
ScoutAsia serves corporates and business professionals who look after their business in Asia.
Their customers’ roles include portfolio management, researchers, corporate planning, and business development. Their common interests and challenges are risk detection (due diligence) and company monitoring.
ScoutAsia is backed by Nikkei and the Financial Times, both of whom are established and trusted media brands especially in business in finance. Their product is designed as a simpler solution compared to the other existing brands in the market.
Their latest feature, Connections+, is a unique data visualisation technology that adds a lot of value to the news and data platform.
ScoutAsia has several key areas that they wanted to promote on their website:
- Reliable sources carefully curated by Nikkei
- Powerful AI solutions developed by Handshakes
- Their human machine learning/training team
- Their ability to provide ‘alert’ notifications
- Their in-depth company data and visualisation tool – Connections+
This meant building a site that was clean, intuitive, and trustworthy was crucial as visitors to the site would be weighing up whether or not they could rely on SccoutAsia for the vital information they need to run their businesses.
The ScoutAsia website needed to convey three key criteria; authenticity, diversity and simplicity to help bring awareness to their brand and make it a hub for lead generation.
We wanted to help elevate their status and position them as an expert authority and leader in the news monitoring space to help attract new and exciting opportunities and brand partnerships.
The development teams main aim was to provide a rock-solid, powerful platform that showed visitors that ScoutAsia is a home-grown and innovative data platform designed for Asian businesses.
The new website is clean and innovative, and visitors quickly understand they are visiting a site they can trust due to Nikkei and the Financial Times strong reputations throughout the region.
Through a purposeful user flow design, visitors to the home page are directed towards signing up for a free trial of the Connections+ app – ScoutAsia’s ultimate goal.
ScoutAsia needed a website as trustworthy and dependable as the brands they represent
What the team at Chillybin delivered is a site that is right on the money.