Website Development

When your business has requirements WordPress doesn't handle out of the box, we build what's missing.

Complex requirements need custom development

Not every website fits a standard template. Some businesses need functionality that doesn’t exist off the shelf, integrations with internal systems, or architecture that handles specific operational requirements.

That’s where custom development comes in. We build WordPress solutions for organisations that have outgrown basic websites, where the technical decisions matter as much as the visual design.

We don’t force your business into WordPress’s limitations. We build WordPress around your business.

Website builder interface showing About page navigation and preview

Our approach to custom WordPress development

Every project is different. Our approach stays consistent.

Custom development is for businesses with specific needs

If off-the-shelf solutions aren't working, we can help.

  • You need complex functionality

    Calculators, configurators, portals, or multi-step workflows that standard plugins can't handle.

  • You have integration requirements

    Your site needs to talk to CRMs, ERPs, APIs, or other business systems.

  • Performance is critical

    High-traffic sites, large databases, or real-time data that demands optimised code.

  • You've been let down before

    Previous developers left messy code, broken features, or a site you can't maintain.

  • You're planning something new

    A product, platform, or tool that doesn't exist yet and needs building from scratch.

Custom development for growing businesses

The Perse School
Temasek Life Science Laboratory
Schneps Media
Philanthropy Asia
Novartis CSU
Ninja Van
ICC Academy
GQ Singapore
Expat Living
EDMI Limited
Swiss-Asia Group
Fullerton Fund Management
Raffles Medical Group
The Perse School
Temasek Life Science Laboratory
Schneps Media
Philanthropy Asia
Novartis CSU
Ninja Van
ICC Academy
GQ Singapore
Expat Living
EDMI Limited
Swiss-Asia Group
Fullerton Fund Management
Raffles Medical Group
The Perse School
Temasek Life Science Laboratory
Schneps Media
Philanthropy Asia
Novartis CSU
Ninja Van
ICC Academy
GQ Singapore
Expat Living
EDMI Limited
Swiss-Asia Group
Fullerton Fund Management
Raffles Medical Group
99.co
Crime + Investigation
A&E
Warner Music
W Singapore
Singapore Institute of Management
Mumford & Sons
Marina Bay Sands
Jones Lang LaSalle
Infocomm Development Authority of Singapore (IDA)
Jack Daniels
Foxtel
99.co
Crime + Investigation
A&E
Warner Music
W Singapore
Singapore Institute of Management
Mumford & Sons
Marina Bay Sands
Jones Lang LaSalle
Infocomm Development Authority of Singapore (IDA)
Jack Daniels
Foxtel
99.co
Crime + Investigation
A&E
Warner Music
W Singapore
Singapore Institute of Management
Mumford & Sons
Marina Bay Sands
Jones Lang LaSalle
Infocomm Development Authority of Singapore (IDA)
Jack Daniels
Foxtel

Our development process

Six stages, two-week sprints, and a working demo at the end of each sprint.

  1. 01

    Technical Discovery

    Requirements gathering, system mapping, and feasibility assessment.

  2. 02

    Architecture

    Database design, API specifications, and development roadmap.

  3. 03

    Sprint Planning

    Work broken into 2-week sprints with clear deliverables and checkpoints.

  4. 04

    Development

    Clean, documented code with version control and automated testing.

  5. 05

    QA and Testing

    Automated and manual tests on a staging site, then your sign-off. Nothing reaches production untested.

  6. 06

    Launch and Support

    Staged rollout with documentation and training. Care plans from $147 a month after launch.

Custom WordPress solutions

Every capability built with longevity and maintainability in mind.

  • Front-end development

    Fast, accessible interfaces built from your designs and tested on real devices.

  • Back-end development

    The server side your site runs on: database design, server configuration and the infrastructure underneath.

  • Custom plugin development

    When existing plugins don't fit, we build custom solutions. Functionality designed specifically for your requirements and maintained as part of your website.

  • API integrations

    Connect WordPress to your business systems. CRM, ERP, marketing automation, inventory management, payment gateways. Data flowing where it needs to go.

  • Custom post types and data structures

    Organise complex content properly. Products, locations, team members, resources. Structured data that's easy to manage and flexible to display.

  • Multi-site architecture

    Centralised management for organisations running multiple websites. Shared users, consistent functionality, efficient maintenance across all sites.

The numbers behind the team

  • 17 Years on WordPress

    Since 2009

  • 500+ WordPress sites

    All built in-house since 2009

  • 4.9 Rated on Google

    From client reviews

  • Have a project in mind?

Development that lasts

Custom development is only valuable if it works reliably and stays maintainable over time. We build with that in mind.

  • Clean, documented code

    Code that follows WordPress standards and best practices. Properly commented so any competent developer can understand and extend it.

  • Thorough testing

    Functionality tested across browsers, devices, and scenarios before launch. Edge cases considered and caught, not discovered in production.

  • Version control and Git workflows

    All development tracked in Git. Clear history, easy rollbacks, collaborative workflows with your team if needed.

  • Staging environments

    Changes tested in staging environments before touching production. No surprises when you go live.

  • Handover documentation

    Technical documentation so your team isn't dependent on us. How it works, why decisions were made, how to extend it.

  • Ongoing support

    Care plans from $147 a month keep custom code tested against every WordPress update.

Understanding custom WordPress development

Plugin or custom build?

If a well-supported plugin does most of what you need, use it. Custom code earns its place when a plugin would need heavy changes, or when the feature is core to how you make money. On Kitzee, the review verification was custom and the search runs on Algolia.

What an integration involves

Most integrations come down to two systems agreeing on data: what moves, which way and how often. We map that before writing code. Ackcio’s site forms feed HubSpot directly, so sales sees every lead without retyping it.

Taking over someone else’s code

We start with a code audit: what’s there, what’s risky and what’s worth keeping. You get a written report and a recommendation before anyone talks about a rebuild.

Tools and technologies we work with

Proven, stable, supported. We don't chase trends. Every tool is chosen for reliability and long-term viability.

Core & Content Management

  • WordPress (foundation)
  • Advanced Custom Fields (structured data)
  • Custom post types and taxonomies (organised content)

Page Building & UI

  • Beaver Builder (when you want to edit layouts yourself)
  • Gravity Forms (custom forms and workflows)
  • Custom React components (when needed)

Performance & Infrastructure

  • Perfmatters and server-level caching (Nginx and Redis)
  • Cloudflare (CDN and security)
  • Optimised hosting (WordPress-specific configuration)

Search & Discovery

  • SearchWP (search across custom fields)
  • Algolia (instant search, as on Kitzee and Raffles Medical Group)
  • FacetWP (filtering)
  • Elasticsearch (very large datasets)

Integrations & APIs

  • REST API (WordPress to external systems)
  • Webhooks (event-driven automation)
  • Custom API connectors (when no standard exists)

Questions about custom WordPress development

The answers to your questions. Get in touch if you can't find what you're looking for.

We start with discovery to understand requirements, constraints, and priorities. From there, we provide detailed specifications and fixed-price proposals. No vague estimates or open-ended hourly billing.

Have a project in mind?
Let's chat!

Get in Touch