Spurwing Communications
We collaborated with Spurwing Communications to reimagine their website, creating a professional, engaging platform that positions them as the go-to agency for strategic communications in their specialised industries.
Overview
Spurwing Communications, an independent, award-winning agency specialising in healthcare, food, and agriculture, partnered with Chillybin to overhaul their online presence. Their previous website felt too consumer-focused, with excessive colours, an outdated design, and usability issues, failing to communicate their depth of expertise and impact on vital sectors. Spurwing needed a digital platform that mirrored their strong reputation, connected with their ideal clients, and showcased their unique specialities across healthcare, food, and agriculture.
The Problem
Spurwing faced several challenges with their existing website, including a lack of strategic visual identity, disjointed content presentation, user experience gaps, missed conversion opportunities, and technical limitations. The website leaned too heavily on bright visuals, overshadowing Spurwing's authority and professionalism. Key offerings and specialities were unclear, case studies lacked proper categorisation, and no strong narrative tied their work to their core industries.
The site was not mobile-responsive, navigation was clunky, and block colours and large segments disrupted readability. CTAs were underwhelming, with minimal impact from newsletter subscriptions and lead capture forms. Non-responsive design, random image scaling, and minimal integration with marketing tools such as HubSpot hindered Spurwing's ability to use the website as a marketing powerhouse.
Our Approach
Our expert design team undertook a structured, collaborative approach to overhaul Spurwing's website. We conducted detailed workshops to uncover Spurwing's mission, values, and aspirations for the website, and mapped their ideal client profiles to address specific pain points. We strategically redesigned the website with a professional, business-centric aesthetic, developed an intuitive navigation structure, and crafted a custom content strategy highlighting Spurwing's expertise and aligning sector insights with service overviews.
We developed a bespoke homepage video and designed a parallax scrolling feature to create an interactive and memorable browsing experience. The website was built using a custom WordPress theme with the Beaver Builder Framework, integrated with HubSpot for streamlined marketing automation, and optimised for responsiveness, SEO, and performance.
The Solution
The result was a website that made an immediate impact while addressing all of Spurwing's challenges. The polished and focused visual identity reflected Spurwing's role as a trusted authority in their industries. The custom homepage video and parallax navigation showcased Spurwing's key sectors, providing an engaging and dynamic browsing experience.
Clear navigation paths directed visitors to insights, case studies, and contact forms, encouraging engagement. Strategic use of content told Spurwing's story, showcased their expertise, and highlighted their impact on key sectors. The responsive design, advanced spam filters, and integration with HubSpot gave Spurwing a cutting-edge marketing platform, while new CTAs and lead capture forms turned visitors into qualified leads.
Visual Transformation
The before and after screenshots illustrate the dramatic transformation of Spurwing's website, from a consumer-focused design to a professional, industry-centric platform that reflects their expertise and authority.
Engaging User Experience
The custom homepage video and interactive parallax navigation create an immersive and memorable browsing experience, engaging visitors and encouraging them to explore Spurwing's key sectors and services.
Measurable Results
The redesigned website has led to measurable improvements, such as increased newsletter subscriptions, reduced bounce rates, and higher engagement with case studies and contact forms, demonstrating the effectiveness of the new platform.
Client Satisfaction
Spurwing Communications has expressed their satisfaction with the project, praising Chillybin's strategic approach and the website's ability to connect with their ideal clients and position them as the go-to agency in their specialised industries.
With Chillybin's expertise, Spurwing Communications now has a professional, engaging website that showcases their depth of knowledge, connects with their target audience, and positions them as the go-to agency for strategic communications in healthcare, food, and agriculture.
Chillybin understood our vision from the start, guiding us through every step of upgrading our website. Their expertise and creative solutions resulted in a site that truly reflects our brand, is engaging, and easy to navigate. We’re grateful for their support and highly recommend them!
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