Sometimes, the case may be that you don’t need a website with tons of pages and info to show visitors. You’re probably thinking, “I just need something simple and straightforward, not a total package or anything like that”. For many goals and purposes, you’re exactly right. You could probably say everything you need on one neat page. While every situation is different, and different projects require different things, this is often the situation for many of us. This is what can make one-page websites so great and convenient.
One-page websites have recently become very popular. You don’t have to worry about maintaining tons of pages, but all your content is constantly within reach of users. This design trend is also significant for people who want to advertise one-time events, create online portfolios, or even for those just starting up a new business and want to introduce a new product. Having all your content in one place lets you get to the point and let users know exactly what you’re about.
What Exactly Is Parallax Scrolling?
In short, parallax scrolling is the desired design effect, where the background image moves at a different rate of speed than the foreground elements, creating an interesting 3D style effect as users scroll further down the page. It creates a rich sense of depth that makes things stand out and, well… looks excellent overall.
One of the first examples of the widespread utilisation of parallax scrolling, believe it or not, occurred quite some time ago. Parallax scrolling was implemented into the game’s core dynamic with old-school side-scrolling video games like Mario Bros., Sonic the Hedgehog, and numerous others. It made it seem like the character was progressing and travelling forward or backwards throughout the levels. These days, parallax scrolling is being implemented in the web design world, adding richness and depth to websites that users love.
However, the real magic can happen only when a one-page website design and parallax scrolling come together. Websites that use these design trends together can reach out to users in a way that was otherwise impossible. They can grab users’ attention and quickly tell a story that captivates audiences.
One-Page Websites Show and Tell
Enough with all the talk and theory behind it. Let’s get down to it. To quote and misuse a line from one of my favourite movies, “The Matrix”, unfortunately, no one can be told what parallax scrolling is…they have to see it for themselves.
Below, we have listed five of our favourite and most creative websites with a one-page design that use parallax scrolling.
Promoting their new product, the “Airbrake MX Goggle”, the eyewear retailer Oakley has created an elegant and clean website full of parallax goodness. Not only is this website fully responsive, but the scrolling effects and beautiful photography make the website shine. These guys do a great job creatively showcasing their products to customers.
Flat vs Realism
I must say, I’ve not met anyone who doesn’t love what the guys at the international agency, inTacto, have done with this site. It’s hands down one of the most creative and exciting uses of parallax on the web today. Their project, Flat Design vs. Realism, tells the story of the history and battle between the two web design trends. Those with the processing power to handle it even include a short video game to play when you get past a specific part of the story. Flat vs. Realism has generated a lot of buzz since its launch and even won a Webby award.
Look no further than the technology giant Sony Entertainment for a beautiful example of parallax done right. From game consoles, televisions, and waterproof smartphones and more, the company’s new ad campaign, “Be Moved,” is breathtaking. Sporting a completely responsive web design, stunning images and photography, Sony showcases its products cleanly and creatively that customers can’t help but love.
Tomato Can Blues
Tomato Can Blues is about the captivating story of a cage fighter named Charlie Rowan. Beautifully illustrated and crafted, the New York Times hits it out of the park and brings the story to life. As readers scroll the page illustrations come to life with stunning animations and special effects. By far it’s one of the most creative parallax effects I’ve seen implemented, allowing websites to easily grab their audience’s attention.
Peugeot Hybrid 4
This is one of the most exciting ad campaigns I’ve seen. Peugeot has gone all this time showcasing a comic book-styled ad to introduce their new Hybrid4 car technology. As the page is scrolled, the story unfolds, putting you in the place of a spy as she extracts information and makes her clean getaway. The parallax effects shine here, as the comic book feels it is accurate and fun.
One thing is for sure: while Parallax seems like a new trend that’s recently popped up, I think we’ll see it utilised more and more as time progresses. Having a one-page website is easier for visitors and helps your company or website tell a story your visitors will love. Chillybin has been implementing parallax in many of our client designs for quite some time.
With a strong passion for innovation and technology, we love making websites that work and look good. If you’re interested in having your website utilise parallax or would like to use it in a new project, reach out to Chillybin today!