Our Web Design & Development Process
At Chillybin, we follow a proven approach to website design and development, clear steps, faster delivery, and no surprises. From strategy to support, every phase is built to keep momentum high and outcomes sharp.
Your roadmap to results
From the first call to final launch, our process keeps things simple, clear, and moving. Every project follows a defined path: discovery, strategy, design, development, launch, and ongoing support. No fluff. No wasted time. Just structured steps that lead to better outcomes and long-term partnerships.
Phase 1 – Discovery & Strategy
Aligning Vision with Execution
Every successful project begins with a clear understanding of objectives. We initiate our process by immersing ourselves in your business goals, target audience, and market landscape. This strategic groundwork ensures that our subsequent design and development efforts are purposeful and aligned with your vision.
Key Activities:
- Client Onboarding: Establishing communication channels and setting expectations.
- Discovery Questionnaire: Gathering detailed insights into your business, audience, and objectives.
- Strategy Session: Collaborative discussions to define project goals and success metrics.
- Competitive Analysis: Assessing market positioning and identifying opportunities for differentiation.
- Technical Planning: Outlining the technical requirements and infrastructure needed to support your website.
This phase is designed to be efficient and focused, setting a solid foundation for the project’s success.
Phase 2 – Website Design
Design That Moves the Needle
With strategy locked in, we shift to visuals and user experience. This phase is where we define how your content is structured, how users flow through your site, and how design drives action. Every element is purposeful, from layout and hierarchy to colours, typography, and calls to action.
You’ll be involved throughout, with feedback rounds that keep momentum high without dragging things out.
Key Activities:
- Information Architecture: Mapping out content structure and user journeys.
- Wireframes: Low-fidelity layouts focused on usability and flow.
- Visual Design: Applying your brand identity to interface elements and interactions.
- Feedback Loops: Iterative design reviews to refine and finalise.
This phase translates strategy into a user-focused, high-performing design ready for build.
Phase 3 – Website Development
Built for Performance
Once the design is approved, it’s time to bring it to life. Our developers build a fast, secure, and scalable WordPress site using clean code and best practices. We don’t cut corners or use bloated templates; every element is developed with performance and flexibility in mind.
You’ll get a private staging link to preview, test, and refine your site before launch.
Key Activities:
- Custom Theme Development: Building a lightweight, responsive theme tailored to your design.
- Content Integration: Formatting and laying out copy, images, videos, and testimonials.
- Functionality Setup: Forms, menus, popups, integrations, and anything else your site needs.
- Cross-Browser Testing: Making sure everything works across modern devices and browsers.
We aim to deliver a rock-solid site that’s easy to manage and ready to grow with your business.
We were impressed with Chillybin’s design ideas and efficient, transparent development process. Their logical, step-by-step approach helped us build a website that engages viewers and simplifies user experience. We look forward to working with Chillybin again to further enhance our site and highly recommend their innovative services.
Phase 4 – Launch & Training
Go Live With Confidence
When everything is approved, we handle the technical side of launching your site fast, securely, and hassle-free—no surprises, no downtime. Behind the scenes, we’re running tests, setting up redirects, tightening security, and ensuring everything works as expected.
We’ll also give you and your team the tools to take control, with live walkthroughs and easy-to-follow training.
Key Activities:
- Pre-Launch Testing: Final checks across functionality, browsers, and devices.
- Client Training: Live walkthrough of your WordPress dashboard and key features.
- Site Launch: Seamless deployment with optimised performance and security.
- Post-Launch Support: Monitoring and rapid fixes for any early issues.
Your new site will be ready to perform from day one, built right, tested well, and easily managed.
Phase 5 – Digital Marketing
Optimise & Grow
Going live isn't the end, it's where growth begins. We help you get in front of the right people through targeted marketing, content strategy, and SEO that moves the needle. Whether you're running campaigns or building organic visibility, we tailor the approach to your goals.
Need help getting found, converting leads, or planning content? We've got you.
Key Activities:
- Content Strategy: Planning content that supports your goals and speaks to your audience.
- On-Page SEO: Optimising metadata, internal linking, and site structure.
- Technical SEO: Improving speed, crawlability, and indexing.
- Digital Campaigns: Where relevant, run PPC, social, or lead gen campaigns.
- Performance Tracking: Measuring visibility, traffic, and conversions.
We offer flexible support plans to keep your site growing long after launch.
Phase 6 – Website Maintenance
Maintain, Support & Evolve
The web moves fast. We keep your site fast, secure, and running at its best with ongoing maintenance and expert support. From plugin updates to performance checks, we handle the technical side so you can focus on running your business.
You’ll also have visibility into your site's performance, with regular reports that highlight what’s working and where to improve.
Key Activities:
- Software Updates: Keeping WordPress core, plugins, and themes up to date, without breaking anything.
- Security & Backups: Daily backups, uptime monitoring, and security hardening to keep your site protected.
- Performance Monitoring: Tracking load times, caching, and server health.
- Support Tasks: Quick fixes, content updates, and priority support when needed.
- Monthly Reports: Clear insights into traffic, conversions, and key metrics.
We offer monthly care plans tailored to your needs, so your site stays sharp, secure, and ready to scale.
Why choose Chillybin?
We’ve been building high-performance websites for over 15 years. Our clients stick with us because we keep things simple, clear, and focused on results—not fluff. Here’s what sets us apart:
15+ years
building high-performance websites across APAC
87% client retention
from first project to long-term support
Custom builds only
no themes, no shortcuts
We consider ourselves lucky to have found Chillybin. They were accessible and responsive throughout the process and ended up giving us exactly the website we wanted in terms of both design and functionality. We recommend them without hesitation.
Do you like what you see? Let's talk.
Whether you're launching something new or levelling up what already exists, we’re ready to make it happen, with clarity, speed, and zero stress.
