Crafting an Appealing and Functional Website to Boost Coconuts' Presence


Coconuts is a distinguished alternative media company in Asia, known for delivering fresh and juicy news. With a focus on major cities like Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bali, and Yangon, Coconuts has established itself as a pivotal source of news and lifestyle content for a diverse audience across the region.

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Our Approach

At Chillybin, our approach is rooted in understanding the unique needs of our clients and their audiences. We blend innovative design with robust development to create websites that are visually appealing, highly functional, and user-friendly. Our process involves a strategic blend of creativity and technical expertise, ensuring that every project we undertake is tailored to meet our client's specific goals.

In the case of Coconuts, our approach was multifaceted, focusing on both website design and website development aspects:


  • Platforms: We focused on creating a seamless experience across desktop and mobile platforms.
  • Templates Crafted: Our team developed a range of templates, including the homepage, city archive, post type archive, category/sub-category/tag, standard and featured article, static page, search results, membership/subscription, patron, and advertising/media kit.


  • Custom WordPress Theme: We developed a responsive, retina-ready HTML5 WordPress child theme.
  • Framework Utilisation: The Genesis Framework was employed to provide a solid foundation.
  • Key Features: Our development included CSS and Javascript with low DOM, DRY CSS and JS, integration of essential plugins, custom fields for ad positioning, custom plugins for specific functions, and best practice WordPress plugins.

This comprehensive approach ensured that the Coconuts website was aesthetically pleasing and highly functional, with improved user engagement metrics and monetisation strategies.

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The Problem

Coconuts faced several challenges that needed addressing:

  • The need for improved aesthetics and user experience to engage their diverse audience better.
  • Enhancing key user engagement metrics such as pages per visit, bounce rate, and time on site.
  • Developing more effective monetisation strategies, including membership and advertising avenues.
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The Solution

Our solution for Coconuts was a comprehensive overhaul that addressed both design and development challenges:

Design Solution

  • Aesthetic Enhancements: We tailored the website's aesthetics to resonate with Coconuts' diverse audience. This involved carefully selecting colour schemes, typography, and layout designs that reflected the brand's vibrant and dynamic nature.
  • Intuitive Design: The site navigation was restructured to ensure a seamless user experience. We focused on creating an intuitive interface that allows users to easily find and engage with the content they are interested in, thereby improving overall user satisfaction.

Development Solution

  • Robust Backend Development: To enhance the user experience, we implemented a strong backend development strategy. This included optimising the site's performance to ensure faster loading times and smoother user interaction.
  • Custom Plugins and Fields: We integrated custom plugins and fields to provide Coconuts the flexibility they need for future expansions and updates. This approach also allowed for more effective positioning and integration of advertisements and membership features.
  • Comprehensive Optimisation: Our team worked on optimising various aspects of the website, including performance, speed, SEO, and security. These optimisations were crucial in improving the site's visibility on search engines, ensuring data security, and providing a fast and reliable user experience.

Through these solutions, we addressed the core challenges faced by Coconuts, leading to an enhanced digital presence that not only met but exceeded their expectations. The new website design and functionality significantly improved user engagement metrics and opened up new avenues for monetisation, aligning perfectly with Coconuts' business goals.

Ongoing Website Maintenance

Chillybin's recent onboarding of Coconuts for website maintenance and their other properties - BK Magazine and Soimilk - is a testament to the trust and satisfaction Coconuts places in our services. This extended engagement allows us to provide continuous support and enhancements, ensuring their digital presence remains dynamic and effective.

Transforming Coconuts' Digital Journey

The transformation of the Coconuts website post-redesign is a clear indicator of Chillybin's strategic and thoughtful approach. The importance of initial discovery session in finalising specific features was crucial in aligning our solutions with Coconuts' goals, leading to a successful overhaul of their digital presence.

If you’re a publisher who would like to grow your presence just as Coconuts has, contact the best developers in Singapore and Australia today.

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