Asia Pacific Palliative Hospice Care Network
Empowering Palliative Care with APHN's Digital Refresh
Overview
The Asia Pacific Hospice Palliative Care Network (APHN) promotes hospice and palliative care in Asia and the Pacific. They aim to empower and support organisations and individuals committed to alleviating suffering from life-threatening illnesses.
The Network promotes education and skills development, enhances awareness and communication, and fosters research and collaboration. They encourage established programmes to assist less experienced and more isolated colleagues.
APHN had a website before engaging Chillybin. However, the original website had a lot of issues:
- The navigation for content lacked any purposeful user flow.
- The home page was unattractive, and the overall design was very outdated.
- The membership portal and payment area needed to be improved.
- The fonts and colour scheme were not consistent.
The APHN offered a world-class service providing access to quality hospice and palliative care for all in the Asia Pacific region. First, they needed a website that is easy to navigate for the organisations and individuals they serve.
Our Approach
As an umbrella body in the Asia Pacific for "Palliative Care" in the region, the APHN needed a website with an intuitive interface that doesn’t require instructions and caters to people whose first language isn’t English.
The new website also needed to reflect APHN’s core values during a challenging time for people visiting their website:
- Respect for every individual, regardless of sex, age, race, intellectual or socioeconomic standing;
- Value for every moment of life and will not support any action that has the intention of shortening a person’s life;
- Recognition that the individual and the family are entitled to make informed decisions about care;
- Respect for the confidentiality of all information arising out of the provision of care; and
- Belief in the empowerment of the individual, the family and the community.
The team at ChillyBin wanted to help position APHN as an expert authority and leader in the palliative care sector in the Asia Pacific to help them attract new opportunities and brand partnerships.
The Problem
There was one key issue that needed to be resolved to ensure that APHN reached its target goals: Palliative care had yet to be established in the region, and people did not know much about this specialty service and how it could help. Without a cutting-edge platform to spread the word, APHN was hamstrung in its ability to reach the people it wanted to help.
Overall, the project’s focus was on the design and user experience. APHN needed a seamless website that is informative and resource-rich—a platform that would present the organisation’s mission and objectives effectively.
The Solution
The new website is visually pleasing and mobile responsive. It offers resources in an easy-to-digest way without dumping too much information all at once, allowing visitors to learn about the services APHN provides at their own pace without feeling overwhelmed.
ChillyBin developed a custom and responsive HTML5 WordPress child theme powered by the Genesis Framework that meets current best practice web standards. The design is heavily produced in coordination with APHN’s branding assets.
To meet the need for an effective membership platform, ChillyBin integrated functionality for organisations and individuals to settle membership payments via multiple channels.
The Asia Pacific Hospice Palliative Care Network needed a website that would position them as the only umbrella in the Asia Pacific for "Palliative Care" in the region.
What the team at ChillyBin delivered (and continues to support through Website Maintenance) gives them a foundation to offer a helping hand to everyone who needs it when they need it most.
