Artemis Weddings
We worked with Artemis to build a culturally inclusive, user-focused platform that inspires modern couples, showcases real weddings, and drives high-quality event enquiries.
Overview
Artemis Grill, a renowned rooftop restaurant in Singapore, partnered with Chillybin to create a dedicated microsite for their weddings offering. The goal was to connect with modern couples in their 20s and 30s who value aesthetics, cultural inclusivity, and a seamless planning experience. The new site needed to inspire, inform, and convert, becoming a digital destination that showcased Artemis as the venue for unforgettable, Instagram-worthy weddings.
We designed a custom WordPress microsite that aligns with Artemis’s brand while standing apart from its main restaurant site. Every detail, from layout to colour palette, was considered to engage visually driven users and support Artemis’s marketing and sales strategy.
The Problem
Artemis’s existing online presence lacked a dedicated focus on weddings. The restaurant’s leading site didn’t reflect the unique appeal of its venue for wedding celebrations or support the journey of couples searching for a sophisticated, culturally attuned event space. There was no wedding-specific content strategy, limited storytelling, and no features to guide users from inspiration to booking.
They needed more than a landing page. They required an immersive platform that delivered elegance, trust, and momentum, while streamlining access to resources and enquiry paths.
Our Approach
We began by immersing ourselves in Artemis’s goals, audience, and competitors. The team identified a clear need to move beyond visual appeal and create a microsite that also functioned as a sales tool, positioning Artemis competitively in Singapore’s wedding venue market.
Using insights from wedding and lifestyle platforms, we crafted a refined, culturally inclusive design using Artemis’s brand palette with thoughtful updates. Interactive modules like a Wedding Countdown Calendar, Real Weddings blog, and Vendor Directory were planned to provide value while reducing admin for Artemis’s events team. The architecture was mapped to guide users' planning journey, from casual interest to confirmed enquiry.
The build featured a retina-ready, responsive WordPress theme powered by Advanced Custom Fields and Bootstrap. Smooth page transitions, parallax scrolling, SEO-optimised content, and Tripleseat form integration contributed to a polished yet high-performing platform.
The Solution
The Artemis Weddings microsite is now a powerful asset in their events business—visually rich, highly usable, and built to convert. The homepage video and curated visuals immediately capture attention. Design elements reflect elegance without excess. Testimonials and cultural references help foster trust. Including downloadable guides and dynamic content enables the site to operate like a digital wedding magazine.
It’s not just pretty, it’s practical. Strategic calls to action, well-placed enquiry forms, and seamless backend integrations help Artemis’s team handle interest more efficiently. The microsite elevates their positioning in a competitive market and strengthens their reputation as one of Singapore’s most desirable wedding venues.
Results
Since the launch of the Artemis Weddings microsite, the platform has become an integral part of the venue’s marketing and client engagement strategy. The dedicated site has successfully positioned Artemis as a premier wedding destination in Singapore, resonating with modern couples seeking a culturally inclusive and visually captivating experience. The integration of interactive features and streamlined navigation has enhanced user engagement and facilitated a smoother enquiry process, leading to a noticeable increase in wedding-related consultations and bookings.
Chillybin understood our vision from the start, guiding us through every step of upgrading our website. Their expertise and creative solutions resulted in a site that truly reflects our brand, is engaging, and easy to navigate. We’re grateful for their support and highly recommend them!
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