Artemis Weddings
Artemis Grill's rooftop on Level 40 of CapitaGreen was already hosting weddings, but couples had to find that out from a single page on a restaurant website. We designed and built Artemis Weddings, a dedicated microsite that reads like a bridal magazine and turns browsing couples into booked consultations.
A dedicated wedding microsite on its own domain, designed like a bridal magazine and packed with planning tools, for a rooftop venue we have supported as part of the Red Door Group network for years.
The Challenge
What we were solving
Artemis Grill sits on Level 40 of CapitaGreen in Singapore's CBD, a Mediterranean restaurant and sky bar with Marina Bay views that make it a natural ceremony backdrop. It is part of Red Door Group, the hospitality family that also runs Bistecca Tuscan Steakhouse and The Stag's Head, and Chillybin has looked after the group's websites for years.
The wedding business had outgrown its home. Weddings lived at a single URL on the restaurant site, a blog-style page that had to speak to diners booking a Friday table and couples planning the biggest day of their lives at the same time. Those are different buyers. The couples Artemis wanted (twenties and thirties, image-conscious, planning a modern and culturally inclusive celebration for Singapore's multicultural mix) were researching venues the way they read wedding magazines, and a restaurant website was never going to compete with that.
The brief from Nicola Watson and the Artemis team was refreshingly opinionated. They arrived with reference sites they loved, a mood board, and a firm list of what they did not want: nothing corporate, no bright colours, no tacky imagery, no pink, nothing slow to load or scroll.
Success meant a site that could position Artemis as a serious wedding destination in its own right, hold a couple's attention across a twelve-month planning journey, and end in an enquiry.
Our Approach
How we tackled it
A magazine, not a blog
Under the hood, most of the site is a blog (real weddings, guides, galleries all run on posts the Artemis team can publish themselves). The design decision was to make sure it never looks like one. The homepage opens with an illustrated floral animation and a pastel watercolour wash before giving way to full-screen venue video, with parallax scrolling carrying visitors through each section. We built the palette from Artemis's own brand colours (dusty blue, olive green, soft golds against off-white) and added a script display font for the romance the restaurant brand did not need.
The build is a custom, retina-ready WordPress theme using Advanced Custom Fields and the Bootstrap framework, so every editorial-looking layout is still a field the client fills in, not a design file they have to come back to us for.
Planning tools that earn the return visit
A couple books a restaurant once; they plan a wedding for a year. So the site gives them reasons to keep coming back: a Wedding Countdown Calendar that walks through the twelve months before the day, a Real Weddings section featuring couples who married at the venue, a Vendor Directory connecting them with florists, attire and entertainment partners, a downloadable wedding kit, and a Your Wedding Guide library of planning articles. A 360-degree virtual tour lets couples walk the rooftop before they ever email.
Every section funnels to the same place. Enquiry calls to action sit throughout the site, with form integration into Tripleseat, the events platform the venue team already ran their bookings on, so a website enquiry lands directly in their existing workflow.
Its own domain, on purpose
The microsite lives at artemisweddings.com.sg, inside the WordPress multisite we manage for the wider Red Door Group network but on its own domain. That separation matters: wedding search terms belong to the weddings site and restaurant terms to the restaurant, so neither dilutes the other. It also means the wedding brand can grow its own identity (which it has, adding a Micro Weddings package since launch) without bending the restaurant site around it.
The Solution
What we delivered
The site launched in mid-2024 and moved straight onto our Website Care plan, where it still sits today alongside the group's other sites. Artemis reported more wedding consultations and bookings coming through after launch, and the venue now markets itself wedding-first on its own turf: real weddings, a virtual tour, planning tools and packages, all under a brand that no longer shares a menu page with the grill.
The relationship kept going too. In 2026 we audited search performance across all four Red Door Group sites and restructured how the network's media is delivered, the kind of unglamorous follow-through that keeps a launch working years later.
What we learned
A page and a microsite are not different sizes of the same thing. Diners and engaged couples want different stories, different imagery and different journeys, and forcing them through one website serves neither. The decision to give weddings its own domain looked like extra work in 2023; by 2026 it was the foundation of the group's search strategy, with wedding keywords living where they belong instead of competing with the restaurant.
The client's dislike list did as much work as their inspiration list. "No pink, no corporate, nothing slow" ruled out whole categories of wedding-site cliche before design started, which is why the finished site feels like the venue rather than a template.
And planning tools beat brochure pages for this audience. A countdown calendar or vendor directory is not decoration; it is a reason for a couple to return to your site every month for a year, with your enquiry button always one scroll away.
