Artemis Grill
Artemis Grill serves contemporary Mediterranean food 40 floors above Singapore's CBD, and a restaurant at that altitude needs a website that sells the occasion, not just the menu. We built it in 2019, and seven years later the same site is still taking reservations (now as the flagship of a four-brand hospitality network we manage for Red Door Group).
A WordPress build from 2019 that still runs Artemis Grill's reservations, private dining and events today, and grew into the platform behind every Red Door Group venue we look after.
The Challenge
What we were solving
Artemis Grill sits on the rooftop of CapitaGreen at 138 Market Street, Level 40, with panoramic views over Marina Bay. It is a contemporary Mediterranean restaurant and sky bar run by Red Door Group, and its product is not really a plate of food. It is an occasion: a client lunch with a view, an anniversary dinner, a private room for twenty, a company party on the terrace, a wedding ceremony against the skyline.
A website for a venue like that has more jobs than a typical restaurant site. It has to carry the view (which means photography and video doing the selling), hold menus that change with the seasons, present private dining rooms and event spaces to corporate bookers, and turn all of it into confirmed reservations without losing diners to third-party booking portals. And because restaurant marketing never sits still, the team behind it needed to update menus, events and press coverage themselves rather than filing a ticket every time the wine list changed.
In 2019 Red Door Group engaged Chillybin to build that site. Success meant a website that looked like the fortieth floor felt, booked tables directly, and could be run day to day by the restaurant's own team.
Our Approach
How we tackled it
Sell the occasion, then take the booking
We structured the site around the reasons people come, not around the org chart: reservations, menus, private dining rooms, events, weddings, gift vouchers, with the restaurant's story, journal and press coverage behind them. Every path ends at a direct booking, through the site's own reservations page, WhatsApp or email, so Artemis keeps the guest relationship (and the margin) instead of renting it from a booking portal.
The build itself is WordPress on the Genesis framework with a custom child theme, with Beaver Builder handling page layouts. That combination was chosen for who runs the site after launch: the Artemis team edits menus, seasonal events and press posts themselves, while the theme keeps everything looking like the brand no matter who is publishing.
One platform for a growing group
Artemis Grill was not a one-off. Bistecca Tuscan Steakhouse came through our studio in the same year, and the group's sites now run as a WordPress multisite network on WP Engine hosting: Artemis Grill, Bistecca, The Stag's Head and Artemis Weddings, each on its own domain with its own brand, sharing one platform and one care arrangement underneath.
That architecture is why the group can open a venue or launch a brand without starting from scratch. When the wedding business outgrew its single page on the restaurant site, we designed and built it a dedicated microsite at artemisweddings.com.sg (a project with its own case study), and the restaurant site simply carried on doing its job.
Stay useful after launch
The site moved onto our Website Care plan at launch and has been there since: updates, monitoring, backups and fixes, year after year. The longer work is where the relationship shows. In 2026 we audited search performance across all four Red Door Group sites, fixing a misconfiguration that had the sites cross-declaring each other's sitemaps to Google and re-targeting page titles (the Artemis homepage now leads with "Rooftop Restaurant Singapore" rather than the brand name alone).
The same year, the group's host proposed moving them to a dedicated server at more than three times the annual cost, on the grounds that traffic had outgrown the plan. We pulled the account's own bandwidth report and found six oversized video files were 83% of everything the account delivered; visits were at 28% of the plan's allowance. The fix was compressing video, not buying a bigger server, and we scoped exactly that.
The Solution
What we delivered
Seven years on, Artemis Grill's website still does what it was built to do: sell a rooftop occasion and convert it into a direct booking. The site the diner sees today (reservations, seasonal menus, private dining, events, gift vouchers) is the same build, kept current by the restaurant's own team and maintained under our care plan. Around it, the engagement grew from one restaurant website into the digital platform for a hospitality group, including a wedding brand with a site of its own.
What we learned
Hospitality websites are bought on longevity, not launch week. A restaurant changes its menus, chefs, packages and even brands many times over the life of one website, so the real test of the build is year five, not month one. Building on WordPress with an editable theme meant the site could absorb seven years of change without a rebuild.
Video sells a view better than anything else, and it is also the most expensive thing a hospitality site serves. Six files were responsible for 83% of the group's entire bandwidth bill. The lesson is to treat every hero video like a line item: compress it, retire old cuts, and check the delivery report before believing anyone who says you need a bigger server.
And the best account growth is unforced. We never pitched Red Door Group a network. We built one good restaurant site, kept it working, and the steakhouse, the pub and the wedding brand followed as the group's needs did.
The Results
Impact & outcomes
in production
venue brands on one WordPress network