3 Ways Your Website Is Losing Customers, and How to Fix Them

There was a time when it was enough just to have a website.

2 figurine men searching for something on the puzzle pieces

There was a time when it was enough just to have a website. That isn’t the case anymore because the majority of people use the internet when shopping around for goods and services, just having a website on the internet isn’t enough to make you stand out from the crowd.

As a matter of fact, a website that’s supposed to be raking in the customers may actually be scaring them away from your business. Here are just a few ways your website is losing customers, as well as how to fix them, so you and your business can enjoy more success.

1. Your Website is Too Slow

Did you know a one-second delay in website loading time can result in up to a 7 percent conversion loss? Did you know you’ll lose 50 percent of your visitors if they have to wait a mere6 seconds? In order to catch and keep the attention of visitors to your website, everything needs to load quickly and flawlessly. If it doesn’t, you’re going to lose customers.

The Fix

You may not be able to control the internet connection of your visitors, but you can choose a quality web host. You should also design your website very carefully. Avoid flash enabled details and videos that take a long time to load and keep pages short, sweet, and simple.

3 Overlooked Ways Your Website Is Losing Customers, and How to Fix Them_1

2. Your Website Isn’t Mobile Enabled

How your website shows up on a computer is completely different than how it appears on a mobile device. If you don’t believe us, just try navigating your website from your phone.

Back in 2014, around 17% of web traffic was coming from persons using smartphones. You can bet that statistic is even higher today. Of those, 75 percent say a mobile­ friendly site is important to them. If your site isn’t mobile-enabled, you’re losing a lot of customers.

The Fix

Enable your site so that it can be browsed easily on mobile devices. This might mean adding software to your current web host or reaching out for help from a professional web developer. It’s definitely worth your time and money.

3. There’s Too Much Going On

Advertisements, landing pages, and images have all been the flavour of the day for web marketing at one time or another, and they all definitely have a place on the world wide web, but we’ve taken things a little too far.

Nearly 85 percent of Millennials have left a website due to obtrusive advertising. Automatic music, flash enabled images, and videos are also cited as reasons for leaving a web page prematurely.

The Fix

Simplify your website. Choose just a few areas for advertisements and only allow a landing page to pop up on certain pages of your website. It’s all about creating an easy­ to ­navigate and a streamlined website.

Are you still having trouble attracting and keeping the attention of visitors to your website? The team at Chillybin can help you create a fresh web design that is easy on the eyes and even easier to navigate, increasing the likelihood that visitors will check out everything your website has to offer.

Shaan Nicol

I help business owners increase profits by bringing their vision to life with a world-class website and gold-standard website support. Let’s connect!